“IDK. My BFF Jill!” As my friends and I mocked the catchy phrase from last year’s Cingular Wireless commercial, we found ourselves mimicking language that was a pretty accurate reflection of our own culture. There's “JW” (that’s “just wondering” for all you non-texting, Facebook messenger-illiterate fools). Or how about “STFU” (shut the f**k up)? Why is it that our generation uses these fragments of words so often?