In the world of swimwear, Brazilians have always reigned supreme, and Rosa Chá’s Spring 2010 collection was no exception. Still, with his first show as the label’s newly appointed creative director, fashion bigwig Alexandre Herchcovitch offered an aesthetic that was decidedly American. In the past, Rosa Chá was known for using the bright colors of Rio and accents straight from the Amazon, but this year the collection’s essence channeled the famous “We Can Do It” poster with retro head wraps and 1940’s-inspired high-waisted bottoms with polka dots.
