Shelby Layne for Spectator New fro-yo spot aims to rock and roll B’way By Allison Malecha East Rock'n'Rolls, a frozen yogurt shop, opened on Wednesday directly across the street from Pinkberry. Management hopes that relatively low prices, creamy yogurt, and hot drink selection will draw in customers. Read more about New fro-yo spot aims to rock and roll B’way Add new comment