“Social entrepreneurship” is a term that’s thrown around a lot these days. It’s not uncommon to see businesses boasting a socially beneficial addition to their product, like TOMS Shoes or Anya Hindmarch’s I’m Not A Plastic Bag venture. Attaching a feel-good sentiment to materialist impulses certainly makes charity easier, especially in the food industry, with its permanent place in daily life. Yet, is this social message merely a marketing gimmick, or are these for-profit companies trying to go beyond profit maximization?
