In case you haven't heard the latest Columbia bureaucracy-related controversy, the CCSC 2014 Class Council has gotten into a successfully won(!) a "big cat" fight with the administration over a t-shirt design. See here for all the details, but the argument boils down to a dispute with the athletic department over the right to use a representation of the official lion logo.
Athletics cited "dilution of the brand" as a reason in the rejection of the t-shirt design. That may be a very legal sounding argument, but frankly we think it's full of crap. The lion is a recognizable symbol of all of Columbia—both athletes and non-athletes alike. Claiming that the t-shirt would dilute the brand implies that the athletic department somehow owns a symbol that belongs to the entire community.
