Whether you like it or not, the music industry is out to get you.
Not in a creepy, bogeyman-type way—think more friendly and engaging. And don’t be too surprised: This has been going on for a long time. Free CDs and fliers handed out on the streets have given way to MP3 downloads of singles and remixes, as musicians fight to get their name out and turn strangers into fans. But in recent years, music industry folk, from major labels to independent artists, are riding the techwaves in search of the next level of musician-fan interaction.
