Lions football shows it knows the value of social media

I think it’s pretty safe to say that if you’re reading this, you’re at the very least somewhat familiar with various social media websites—Facebook, Twitter, Tumblr, and the like.

When it comes to sports, Twitter has probably done more than any of the other popular social media sites to revolutionize the way fans interact with their favorite teams. And fortunately, we’re right in the thick of the whole revolution here at Columbia.

In what I believe is part of a campaign to help rebrand the program, the football team has dramatically upped their social media presence in the last few months with the arrival of head coach Pete Mangurian.

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