On the Market

I can vividly recall my sister chasing me around her Boulder apartment with a wheatgrass shot and kale chips one fall afternoon. Since then, I’ve been more or less skeptical regarding the hype surrounding the local food movement—afraid that it was exclusively the domain of tree-hugging granola people.

Now, the following that the locavore movement has gained in this city is nothing to scoff at: On any given day of the week, you are guaranteed to find a Greenmarket going on somewhere in New York City, and today, over 400,000 New Yorkers visit 54 markets on average each week.

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