The reminders began in early February: an ad for the John Jay Black Heritage Month Dinner, a special Black History Month Google banner. More surprising was a friendly reminder to “Celebrate Black History Month with Chase Bank!” in response to my four-digit PIN code. ATM transactions have always been unsettling, but suddenly, they were more puzzling than ever. I couldn’t help but wonder what Chase Bank has to do with Black History Month, or what Black History Month even means. How exactly does one “celebrate” the history of our country’s largest minority?