Updated: Aug. 27 at 9:40 a.m.
Spectrum has a new look.
A summer-long makeover has left Spectrum not only wider, sleeker, and generally better-looking, but also better organized and more dynamic than before.
Beneath its new aesthetic, the blog that never sleeps now has functionalities that will allow it to better serve its readers. Spectrum integrates seamlessly with the rest of the Columbia Daily Spectator website, can feature multimedia elements more prominently, and is optimized for mobile and tablet.
Last spring we announced that the Columbia Daily Spectator was headed in a new direction. We said we were going to focus more energy on our journalism and on our digital products. The new Spectrum will help us achieve both of those goals.
The content of our blog will stay the same, but what is changing is the way we present that content to you. On the new Spectrum, you’ll see:
A reimagined logo: The new logo for our blog includes colors from all across the spectrum (see, we’re still making bad puns!). You’ll find the colored boxes that comprise the logo to be a theme throughout the site’s new design. With this new logo, we hope you’ll more easily recognize Spectrum when you see it, and that you’ll appreciate the pop of color on the page.
New categories: Spectrum has a new set of seven categories to organize its content: Campus, City, Opinion, The Shaft (our famous housing blog), A&E, Sports, and 2875 Broadway (posts about what’s going on inside Spectator, like this one). This new organization of content sheds unnecessary segmentation and will help readers quickly find the content they want to read the most.
Wider pages: The new design of our site has done away with the narrow, constricting look of old Spectrum and introduced full-width pages. This means we can display larger images in our posts, embed larger videos and graphics, and—most importantly—not force you to scroll for miles to get the information you want.
More multimedia: Along with our redesign, we’ve hired a staff member to create videos specifically for Spectrum. The site can easily display videos, GIFs, photos, and more—and we plan to make use of all those media to tell stories this year. As an example, here’s this throwback to Spectrum’s early days.
As you might guess, all these changes took weeks of planning and work on the part of many Speccies. In particular, lead web developers Albert Cui and Karen Nan carried the brunt of the redesign effort, with support from design editor Alanna Browdy and web development deputy Smita Patankar, and invaluable input from Spectrum editor Mihika Barua.
But our Spectrum experience isn’t complete without you. We would love your feedback on these new changes. If you think the new Spectrum is great, if you hate the new look, or if you find a bug that we missed, let us know in the comments section or in an email. Just remember that we’re still ironing out the kinks, so go easy with the anonymous commenting.
And if you want to be a part of Spectator’s other redesign work and web development efforts, we’re looking to expand our staff of developers and designers this fall. No prior experience is necessary, so please email us at email@example.com if you’re interested.